Yochai Benkler on Social Networking
By Jon Camfield
"For all of us, there comes a time on any given day, week, and month,every year and in different degrees over our lifetimes, when we choose to act in some way that is oriented toward fulfilling our social and psychological needs, not our market-exchangeable needs. It is that part of our lives and our motivational structure that social production taps, and on which it thrives. There is nothing mysterious about this. It is evident to any of us who rush home to our family or to a restaurant or bar with friends at the end of a workday, rather than staying on for another hour of overtime or to increase our billable hours; or at least regret it when we cannot. [...] "Human beings are, and always have been, diversely motivated beings. We act instrumentally, but also noninstrumentally. We act for material gain, but also for psychological well-being and grati.cation, and for social connect- edness. There is nothing new or earth-shattering about this, except perhaps to some economists. " -- Yochai Benkler, "Wealth of Networks
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